If you are still asking me of the class of people that deserve to own a business, maybe you are in the right place perhaps, my view on this might be totally wrong. Over the years, many people have come to believe that young people do not deserve to own a business.

I was told by someone that a business should not thrive without experience; it makes me to start thinking of how the term experience is being used to start with.

When you relate your business terms, I personally believe that anybody can start a business, but everybody cannot keep a business. Having good years of experience can definitely guarantee you success in the business what they forget is that you can “borrow” experience at start-up and then face the reality on the business.

Since I encourage business especially, start-ups, I will today say that both young and old people have rights to their business, paying the dues might not be easy, but it is not far-fetched when you are open-minded to learning; either from professionals (either through their materials or physical interaction) or from failures. If a business solves a specific problem or gives a customer the needed satisfaction, it will survive irrespective of your age or class. I believe that a business will survive given many rules of work; for a smart, diligent and disciplined mind, his greatest assets in terms of meeting customer needs and succeeding will be Intuition, Innovation and the biggest is the emotional appeal (this turns “wants” to “needs”).

Intuition: The best forms of problem-solving solutions we have experienced in our life come naturally. It is the foundation of many businesses by young people. This means that there is no reference to experience to improve on the business. I will advise never to build a business only on intuition without proper reference to experience. To get experience in this case is what makes mentorship reasonable; get their knowledge through their books and continuous persistence. I f you have to take a major decision, gather the best information about it and not just jump into your ideas. Do not act with your heart alone; consult intellectual professionals in the field.

Innovation: Innovation mostly comes from improving on a set of related brand or experience by creating new dimensions to satisfy their needs; from staying around a business, a good time to study its weakness, its strength and even its audience.  Wikipedia says,

Innovation is the development of new values through solutions that meet new requirements, inarticulate needs, or old customers and market needs in value adding new ways.

Your intellectual ability comes alive and you are liberated from lack of focus. You know how this market works and how best you can improve on it. The major thing that is keeping our business in regression is lack of innovation.

The merging point between innovation and intuition is that a business innovation is a product of intuition from an experienced man in his field. You can get an innovative idea from anything around you, from the Mallam selling coffee to the giant billboard you see daily. The only challenge is that most people just make it a duty not to think. They quickly throw off informative materials and never see them as value adding because they are either too proud to think that improvement is necessary or they are just comfortable with what they see daily.

You can never create an emotional appeal without creating an excellent brand or fascinating concepts to satisfy your customers. If it doesn’t fascinate you, don’t sell it to others. Uniqueness is the foundation of excellence. If you have to sell pork, you don’t need a dirty environment to do so. You have to leave the status quo. Remember before applying intuition, innovation or both. If it is not excellent, it must be fascinating (Best of all brands combine both).

Since there is a thin line between satisfaction and boredom, we will continue fro there next week Sunday.